This April, we had the opportunity to accompany Novara at Salone del Mobile.Milano 2026, one of the world’s most important design and furniture fairs and a key meeting point for brands, architects, interior designers and industry professionals from around the globe.
For us, being part of this moment was especially meaningful. Not only because of what Salone represents in terms of international positioning, but also because it reflects all the work we have been developing alongside Novara over the years.
/ Strategy and expansion
At Fast Digital, we have been supporting Novara for years across different areas: branding, web development, digital strategy, audiovisual content, communication and international expansion. A global approach focused on consolidating a brand with its own identity within the premium outdoor sector.
/ Presenting the new collection
During the fair, we had the chance to experience firsthand the presentation of LAVA, Novara’s new collection — a proposal that takes the brand to a new conceptual and aesthetic level.
Inspired by organic shapes and natural materials, the collection embraces a coherent architectural language between outdoor kitchens and furniture, while maintaining the Mediterranean essence and level of customization that define Novara.
Beyond the product itself, Salone was an opportunity to strengthen the brand’s international positioning, build new connections and continue consolidating a strong image within a highly competitive and demanding environment.
/ Cobertura y comunicación del evento
We were also responsible for the event’s photography and audiovisual coverage, creating content designed both for brand communication and future commercial and digital actions.
Today, brands no longer compete only through their products. They also compete through their image, the way they communicate what they do and their ability to create a consistent experience around the brand.
And that is precisely where we like to bring value to our clients.
Over the years, we have expanded our services and specialized in all key areas of marketing and sales. This growth has led us to reorganize and create a group that reflects our evolution and ambition to offer comprehensive and specialized marketing solutions.
